OK, I get it. Data centers use a lot of energy. Google has a lot of data centers. The energy they use is allocated across the searches performed. So what am I supposed to do about this? The Times Online which published this story was pretty short on answers. Thanks for nothing…and the guilt trip.
From Silicon Alley Insider:
After holding steady for most of 2008, Yahoo’s share of all search engine advertisers dropped like a rock in October, November and December — plummeting from 30.4% to 19.4% at the end of Q4, according to search marketing firm AdGooroo.
How do you explain this? Everyone else is gaining share and they’re losing it. This is very sad to see. I’ve always liked Yahoo!
Google Blogoscoped has an elaborate chart of all the google products and how they are monetized. It’s very confusing. So lets make this simple:
Now, wasn’t that easier?
I hope everyone has a great new year.
Is it just me or does Live Search put the coolest pics up?
The Kelsey Group Blogs discusses a Citysearch Mashup that combines Citysearch data with Google Maps. It looks nice, but there’s no content. Try a search for pizza in north Dallas. There’s nothing there. Google Maps, Yahoo, and the IYP sites have more/better content. But the UI is nice.
My friend Ian runs Urban Mapping. It’s a great little company that provides neighborhood and public transit data to be overlaid on top of maps and to better refine local search queries. We used his data while I was at SuperPages.com. Ian just completed a deal to provide Yahoo with neighborhood data. I think that’s great. It will definitely improve the results you get back on local searches in urban areas.
The deal was announced on Search Engine Watch.
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