Yahoo Upgrades Personals
Thursday, December 21st, 2006Techcrunch digs into a new feature launched by Yahoo Personals. The feature allows users to customize the way search queries are returned to them. It’s about time. I love this feature. I wish more players would do this. While it could go much further, it’s a step in the right direction. It will make my time on YP much more efficient.
Another point made in the article involves physical attraction and is a dig on eHarmony. For the record - looks matter and eHarmony sucks.
Certainly this stuff helps some people find a match. But basic human nature seems to be more visual when it comes to attraction. People don’t necessarily want to fill out an excrutiatingly long personality profile to help them sort through potential matches, then to find out there’s no physical attraction.
Kudos to Yahoo. If we get those users off of eHarmony and onto Yahoo and Match, the matchmaking world will be a much better place.
