We all make mistakes but doing things that are plainly unethical, that’s different. I found this on CrunchGear. Here’s what happened:

A site called The Daily Background found evidence that Belkin Bizdev guy, Michael Bayard, is paying folks 65 cents to write good things about Belkin routers.

Here’s Belkin’s response (also from CrunchGear):

We’ve acted swiftly to remove all associated postings from the Mechanical Turk system.

We’re working closely with our online channel partners to ensure that any reviews that may have been placed due to these postings have been removed.

I wouldn’t say that they fixed the problem. Yeah, they got rid of the reviews but they didn’t mention firing the employee (which I think should be a given for something this stupid and blatantly unethical), nor did they mention refunds for customers that may have purchased the products based on the false reviews.

The moral of the story – be careful what you do on the Internet.

Om Malik at GigaOM discusses the new game consoles and the contribution they might make to Internet browsing. He refers to it as the “sofa web.”

It was announced that TiVo and Amazon Team Up – NYTimes.com. This is a positive step towards TiVo becoming part of the sofa web. I can’t wait to see more deals.