I received the following e-mail on Friday from Barnes & Noble regarding their purchase of Borders’ customer list, why they bought it, what information it contains, how they planned to use it, how it impacts the customer, and how the customer can control the use of this information. I think this is an excellent example [...]
Archives for October 2011
Avoid Spec Sheet Envy
Why did Apple go with a 3.5″ display when most newer Android devices are moving to 4″ screens? Here’s one explanation from blogger Dustin Curtis: I have realized another huge downside of larger screens: when holding the phone with one hand, I can’t reach the other side of the screen with my thumb. Touching the [...]
It’s Usually Not a “Communications” Problem
When people aren’t sure what’s wrong, they often refer to it as a “communications problem.” But this is seldom the real problem. The next time someone lays a “communication” issue on you, try this: “That sounds interesting. Help me out. Describe specifically what you see happening and why it’s a problem.” This should get the [...]
Randy Weber is a 16-year Internet marketing veteran and MBA specializing in business development and product management based in San Francisco...
