Google Blogoscoped has an elaborate chart of all the google products and how they are monetized. It’s very confusing. So lets make this simple:
- Google has 10 products that are relevant – search, adwords/adsense, maps, gmail, toolbar, youtube, analytics, doubleclick, their affiliate network, and news. Everything else is an also-ran.
- Of these 10 products, the only ones making any real money are search/adwords/adsense, doubleclick, and their affiliate network. You could also say the toolbar makes money since it drives revenue through search.
- Perhaps chrome, apps, android, and reader will matter one day soon, though this doesn’t necessarily mean that they’ll make any money.
Now, wasn’t that easier?