Zatz Not Funny! writes about a new partnership between Domino’s and TiVo.
Late last night, broadband-connected TiVo Series2/3/HD owners may have stumbled upon the new Domino’s widget. While we first caught wind of this in regards to the Austrailian TiVo service, US TiVo subscribers are first to tap into Domino’s online ordering system – requesting pizza from the comfort of their couch.
This is exactly the type of thing that TiVo needs to be doing to stay relevant and add value to both advertisers and viewers. It’s another step along the path towards building the “sofa web.”
