Great Alternative Viewpoint on the Condition of Yahoo
Yes, Yahoo lost out on search and PPC advertising to Google, but they’re beating everyone else. I’ve always been told that there’s room in the market for 2 dominant players. Yahoo is number 2.
But more to the point, there’s more going on at Yahoo than just search and PPC advertising. Danny Sullivan at Search Engine Land has written a great piece on where Yahoo stands as a whole.
Kick-Ass Properties: Yahoo has fantastic properties. Time magazine this week awarded Yahoo two of the 10 picks for its “10 Essential Sites” special feature. Yahoo Finance and Flickr both got nods. No other company got recognized more than once (for the record, the others were Wikipedia, Craigslist, ESPN, Yelp, Facebook, Digg, Google, and TMZ. And yeah, I know, some of those hardly seem essential. And hey Time, next time give me one frakking page listing everyone. Geez!).
Let me add to Time’s picks a few more properties that do well for Yahoo. Delicious. Yahoo Answers. Yahoo Mail. Yahoo News. Oh, Yahoo Search. All of these are either the leaders or strong players in their categories.
There’s more, so click over to the article to see what else Yahoo has going for it.
